Using Corporate Branding to increase your online profile

Do you want to increase your business presence online? Are you struggling to be seen amongst all your competitors? Have you thought about updating your corporate branding?

What is corporate branding?

Corporate branding is the practice of using a company name as a brand name. It is an attempt to use corporate brand equity to create a greater brand recognition.

Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touch points including logo, photographic images, packaging, advertising and stationery. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.

So how do you go about building your corporate brand?

Well for this I sought the advice of the expert – Llew Dowley, The Buzz Writer offered me this simple advice:

1. Start with your website.

When your ideal clients search for you, the first thing they look for is your website. This should be your ‘template’ to your corporate brand. If potential customers see that your website and all other material they receive is modelled in the same format, you will present a very professional brand image.

2. Use the same images, fonts, and colours on your website, advertising and marketing material.

This will enable you to be instantly recognisable to your clients and potential customers. This includes print marketing and e-marketing such as newsletters and flyers.

3. Make sure you build your presence online with social media.

Research what outlets your ideal clients use often and target those platforms. Three platforms is an ideal amount to self manage for your business.

4. Be visible.

You need to make sure you are in front of clients and potential customers, all the time. Send email newsletters on a regular basis, to keep in touch with your database. But don’t just sell – inform and educate so that you build trust in your market.

Though how does corporate branding translate to increasing your presence online for your business?

By using consistent branding across multiple content platforms or social media platforms, to connect with your market, then the more your corporate image will be seen online. Make sure you invest the time to connect with your target audience, so that they get the chance to witness your corporate brand.

Kat Stanley Photography can help you with your branding by starting with a Commercial or Corporate Photography session. More of our commercial & corporate branding shoots are up on our website:

Simply contact us on 0434 129 427 or send us an enquiry for a detailed quote [email protected]

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